The sugar coating that makes health messages easy to swallow
Contemporary street art has a long and proud history of setting hearts racing and tongues waging. The unique combination of artistic styles and locations has created a culture of excitement and intrigue around street art in most cities around the world.
These spectacular pieces of art often amplify strong public messages and have the capacity to educate and inform huge numbers of people.
A recent collaboration between Common Ground Adelaide and internationally acclaimed painter and creator Joel Moore, aka Vans the Omega, is a spectacular example of positive storytelling through street art.
As one of the many artists providing amazing examples of work to encourage others and spread educational messages, Joel is inspired by the flexibility and opportunity that painting provides and has incorporated ideas about shared community into his design for Common Ground.
“This piece features a mother and son – which both embodies this message and portrays the unique work Common Ground is doing in the CBD as a housing provider which can now help single parents and children,” Joel says.
“The contemporary yet realistic faces of the woman and boy give a sense of community and a personal touch which is what Common Ground is all about.
“When it comes to art you want something that makes you go “wow”. You want something that makes you stop in your tracks and you want to take some time from the world to admire what the artwork is.”
Postdoctoral Fellow in Global Health and NCDs at Harvard Medical School and Assistant Professor at the Copenhagen School of Global Health, Dr Alessandro Demaio, also believes street art actually has the ability to communicate complex health messages.
Trained as a medical doctor in Melbourne, Dr Demaio went on to work at The Alfred Hospital and complete a Masters in Public Health including field-work in Cambodia.
In a piece published in The Conversation, Dr Demaio discusses how because we are being bombarded with more and more information from an earlier age, effectively communicating health messages is becoming more complex.
“In the digital age and noise of 2015, how do we connect tomorrow’s health with the ‘under 20s’ of today?,” he asks.
“Might a 2.0 approach to health promotion that includes street art be an option?”
You can read Dr Demaio’s article here…. and we would love to hear about some examples of street art sending out positive messages in your community.